Volvo are so confident in the appeal of its all-new V40 that it will pay anyone who chooses to buy a rival Mercedes instead….
The headline sounds downright depressing doesn’t it? The End is Nigh! BMW – staunch exponent of right-wheel drive cars – has finally sold out and conceded that the idealogy of its Ingolstadt rival is in fact.. correct. Please wake me from this nightmare.
Mercedes has chosen to price its entry-level A-Class at £18,945, almost £1,000 lower than Volvo’s impressive new V40 which joins the premium small hatch segment dominated by BMW’s 1 Series, Audi’s A3 and the class-defining VW Golf GTI.
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent ‘good feeling’ opens the door to a more direct sales message.
Now we know why Mercedes released pictures of just the ‘inside’ of their new B-Class a few weeks ago. Despite liberal use of the word ‘sport’ in the press release, we can’t imagine many buyers choosing a B-Class for its external appearance or street cred. No, this is a car that’s all about the experience of travelling inside a luxurious and well-designed cabin – a characteristic it borrows from the much maligned R-Class.
The New 2012 Mercedes B-Class will be launched at this year’s Frankfurt motor show on 13 September, in the meantime the company has released a few images of the new model’s interior, which is likely to become its key selling point when it arrives in European dealerships in November 2011.
What a remarkable transformation from the upright and dowdy A-Class of today to this new Concept A-Class, which is making its world premiere at the Shanghai Auto Show on 21st April 2011.