The long wait for Honda’s new NSX just got a little bit shorter, with news that a running prototype will take to the racetrack…
2012 is the Chinese Year of the Dragon, so it seems fitting that Acura chose this ‘fire red’ hue for its latest NSX Concept – on show at last week’s Auto China show in Beijing.
After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura’s Super Bowl ad, Honda’s NSX (concept) will make its European premiere at the Geneva Motor Show in March.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed by the MR2 in 2007, are back and to use an old cliché, “this time they’re serious.”
Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX Concept will premiere at the same event.