Monaco preview: When Nico met Mika

By Steve Davies | May 23, 2012
Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

By Steve Davies | May 23, 2012
Gymkhana Four The Hollywood Megamercial – Bonus Edit

By Steve Davies | May 22, 2012
Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

By Steve Davies | May 21, 2012
VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

By Steve Davies | May 21, 2012
Bentley leads the Nürburgring 24 Hours

By Steve Davies | May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

By Steve Davies | May 19, 2012
Pole position for GT Academy graduate at the British GT Nürburgring race

By Steve Davies | May 18, 2012
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

By Steve Davies | May 15, 2012
Latest update: Working prototypes of the Porsche 918 Spyder head for the road

By Steve Davies | May 15, 2012

Also..

Countdown to the Nürburgring 24H: Focus – Aston Martin GT3 May 15, 2012 12:50
Driven: Volvo V60 T6 AWD R-Design Polestar meets Shelsley Walsh May 14, 2012 19:28
BMW launches the M135i (w/VIDEO) May 13, 2012 1:32
Countdown to the Nürburgring 24H: Focus – Audi R8 LMS ultra May 13, 2012 0:01

Latest Stories.

Monaco preview: When Nico met Mika

May 23, 2012 | No Comments

Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as in the excellent 'Sunday Driver' commercial from Christmas 2010.

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

May 19, 2012 | No Comments

If you inadvertently search the terms 'size anxiety' on Google, you'll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it's not surprising to see such concerns extend beyond size, to how long it will last. We're talking about 'Range anxiety' - The fear...

Build your own MINI Countryman.. from 29,762 individual parts

Apr 2, 2012 | No Comments

Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.

TomTom discovers Darth Vader holds the key to making your children happier

Mar 31, 2012 | No Comments

Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.

Beat the hosepipe ban with a self-cleaning Subaru

Mar 31, 2012 | No Comments

Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.

Mercedes-Benz and Audi conjure up two different kinds of light show

Mar 6, 2012 | No Comments

Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good feeling' opens the door to a more direct sales message.

Five great examples of Automotive Parkour (w/VIDEOS)

Nov 10, 2011 | One Comment

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.

Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)

Sep 23, 2011 | 2 Comments

Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.

Volkswagen’s message to Greenpeace – put-up! or shut-up!

Aug 21, 2011 | 8 Comments

I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that...

The Grim Reaper strikes…and misses again (w/VIDEOS)

Aug 20, 2011 | One Comment

Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.

Monaco preview: When Nico met Mika

Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

Gymkhana Four The Hollywood Megamercial – Bonus Edit

Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

Bentley leads the Nürburgring 24 Hours

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

Pole position for GT Academy graduate at the British GT Nürburgring race

Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

Latest update: Working prototypes of the Porsche 918 Spyder head for the road

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