Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as in the excellent 'Sunday Driver' commercial from Christmas 2010.
If you inadvertently search the terms 'size anxiety' on Google, you'll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it's not surprising to see such concerns extend beyond size, to how long it will last.
We're talking about 'Range anxiety' - The fear...
Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat. Project GAGA evaluated the full range of TomTom navigation voices including Homer Simpson, Bugs Bunny and Yoda, but only Lord Vader possessed the necessary force to turn tears into laughter.
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next week’s widespread enforcement of hosepipe bans.
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good feeling' opens the door to a more direct sales message.
The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.
I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that...
Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.