The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.
I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that...
Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and continues the trend started by Mercedes in showing how technology can be used to cheat death.
I feel compelled to bring the following videos to your attention, not because of some otherworldly showcase of fine driving skills, nor because they scoop the latest drop-dead-gorgeous supercar - in fact they have very little to do with cars at all - even though they've been produced by one of the most sought after...
Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between...
Environmental campaigners Greenpeace have launched a spoof series of 'Darth Vader' adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s mini Darth Vader campaign which were shown in the week leading up to this year's US Super Bowl and the televised half-time ad break.
The city of Novgorod ("new city") located just 100 miles from St. Petersburg is one of Russia's most historic cities, having been declared a World Heritage Site back in 1992. With a population the size of Northampton and a thriving tourism industry, they like to keep their streets safe especially over the...