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News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

I have to admit to losing track of all the various Brabus models - but their very existence demonstrates that there's no lack of appetite to spend the kind of money on cars that some people would look to mortgage on a home. And the Brabus SV12 R Biturbo 800 probably has more technology...

Aston Martin were today announced as the coolest brand in the UK, outdoing Apple's iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 'style-experts', before 2,100 members of the public...

BMW releases Nürburgring edition iPhone app

Audi launches free DTM/Le Mans app, available now to download in the App Store.

It may no longer run anywhere near Dakar, but VW's iPhone app will make the race easier to follow.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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