Timing can be a bitch. That's the first thought that came to mind when reading Audi's press release for their most potent V6 TDI engine. At first glance 309 bhp and 650 Nm (480 lb-ft) of torque sounds unbeatable, unless of course you're BMW.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed....
Although Peugeot's withdrawal from Le Mans series racing last week was a disappointment to those who have enjoyed its rivalry with Audi, the 2012 season will remain a closely fought affair due to the introduction of Toyota's TS030 HYBRID Le Mans challenger.
If you're a UK Audi customer, then you'll need to petition loudly if you hope to park a new A1 Quattro on your driveway, but will many of you bother? Just 333 examples of the A1 Quattro are scheduled to be made, but they're all left-hand-drive and bound for mainland Europe in the second...
We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?
Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the...
After we reported earlier in the week that Audi's 2011 DTM Champion, Martin Tomczyk had left the Ingolstadt team, BMW has announced this morning that the 29-year old German driver will join Andy Priaulx, Augusto Farfus and Bruno Spengler in driving the M3 DTM in 2012.
There's an interesting story coming out of Audi Motorsport this morning confirming that their newly-crowned DTM champion, Martin Tomczyk, has left the Ingolstadt brand by mutual agreement. Tomczyk has been a factory driver for Audi since the 2001 season and at 19-years old was the youngest ever DTM driver at the time.
There is no...