According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.
The simple plan to ‘tidy up’ SkiddMark’s website over Christmas got a little out of hand as I added more requirements to our list of improvements. You see, like any website the design and functionality of SkiddMark has evolved since the last redesign leaving an untidy mess of redundant code inside that was getting in the way of publishing stories.
I’ve been meaning to bring this to your attention for a while now, not that it’s a major piece of news but it is certainly interesting for those of us who enjoy discovering new tracks.
A thought occurred to me this morning when Audi revealed its range-topping R8 GT Spyder, that with most of BMW’s main competitors now retailing cars well above the £100,000 threshold, can we still consider BMW a luxury brand?
If you work in the automotive sector then you’ll be heartened to read the 2011 Edelman Trust Barometer, the company’s 11th annual research study into the trust and credibility of businesses around the world. For 2011 Automotive climbs to become the 2nd most trusted industry sector, just behind Technology which retained the No.1 spot for a second year in a row.
It’s been a great week for automotive videos as we settle in to the pace of 2011. Ideally we’d limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.