According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.
Today’s Image Of The Day is a personal one for me – I’m well aware that for many Land Rover enthusiasts, September 2011 represents the month when the spirit of their beloved Defender was put to the sword – the DC100 Concept was unveiled with the promise that by 2015 something very close to it would become the new Land Rover Defender.
After bringing you news of Lexus’ attempt to break the production car record at the Nürburgring last week, the company have finally produced the on-board video of its driver, Akira Iida, and confirmed the time of 7:14.64.
LFA test driver and professional racer Akira Iida recorded a lap time of 7:14.64 in a fully road-legal LFA Nürburgring Package car, running on standard specification Bridgestone Potenza RE070 tyres. In conquering the famous German race track from which it takes its name, the LFA becomes the fastest series production car around ‘ring.
Well we weren’t expecting a Hybrid were we? Be honest, don’t get all smug on hindsight. We were so busy focusing on its looks, dynamics and price point that we paid too little attention to its powerplant, and despite its drop-dead gorgeous looks there’s far more to this new beauty than meets the eye.
The W16 engine fitted to the Bugatti Veyron produces 1,250 newton metres of torque and a little over 1,000 bhp. It’s the fastest production car in the world and most people accept it’s unlikely ever to be beaten either in terms of those headline power figures or straight-line performance – after all, we live in a period of austerity and environmental consciousness, where a car’s CO2 emissions now lead our new vocabulary for desirability.
Formula 1 came to the heart of Manchester city centre yesterday, as the McLaren Mercedes team and F1 driver Jenson Button performed to packed crowds of fans lining the streets.