C-X16

Jaguar kicks off promotional activities for the F-TYPE (w/VIDEOS)

Last week American singer songwriter Lana Del Rey performed her new track, ‘Burning Desire’, to an audience of VIP’s in the gardens of the 18th century Musée Rodin in Paris. It marked the beginning of a global programme to promote Jaguar’s new F-TYPE, the company’s first two-seater sports car since the iconic E-type was launched more than 50 years ago.

Picture Gallery: Jaguar’s F-TYPE in full

While we await tomorrow’s Livestream broadcast from the Paris Motor Show – at 7:00am British Summer Time (8:00 CET) if you’re interested, we thought you’d like to see a full hi-res gallery of Jaguar’s new F-TYPE in all its splendour.

Jaguar sends out a message with the C-X16..

With just over a week to go until it’s unveiling at the Frankfurt motor show, Jaguar has released another image – this time of the soon-to-be-revealed C-X16 sports car hiding under the covers during filming in the Graian Italian Alps.

As teasers go, it’s distinctly underwhelming, but it got me thinking about the location of the film shoot and what this tells us about Jaguar’s new 911 rival.