Monaco preview: When Nico met Mika

By Steve Davies | May 23, 2012
Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

By Steve Davies | May 23, 2012
Gymkhana Four The Hollywood Megamercial – Bonus Edit

By Steve Davies | May 22, 2012
Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

By Steve Davies | May 21, 2012
VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

By Steve Davies | May 21, 2012
Bentley leads the Nürburgring 24 Hours

By Steve Davies | May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

By Steve Davies | May 19, 2012
Pole position for GT Academy graduate at the British GT Nürburgring race

By Steve Davies | May 18, 2012
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

By Steve Davies | May 15, 2012
Latest update: Working prototypes of the Porsche 918 Spyder head for the road

By Steve Davies | May 15, 2012

Also..

Countdown to the Nürburgring 24H: Focus – Aston Martin GT3 May 15, 2012 12:50
Driven: Volvo V60 T6 AWD R-Design Polestar meets Shelsley Walsh May 14, 2012 19:28
BMW launches the M135i (w/VIDEO) May 13, 2012 1:32
Countdown to the Nürburgring 24H: Focus – Audi R8 LMS ultra May 13, 2012 0:01

Latest Stories.

Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

Jan 31, 2012 | No Comments

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed....

IOTD: Audi R8 GT – Jooooy Finally Has Meaning.. (w/DOWNLOADS)

Oct 1, 2011 | No Comments

Ever get the feeling Audi really enjoy poking fun at BMW? You'll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new Z4, then followed this with 'The Story Of JOY' covering the rest of its range and now...

Ford kicks-off UK Road Trip for the New Focus (w/VIDEO)

Mar 29, 2011 | No Comments

Unless of course you've been living on a remote island, away from TV, newspapers and the interweb, then you'll know that Ford is in the middle of launching its new Focus - a more significant event than any previous launch because despite being developed in Europe, it will be sold in over 120 markets worldwide....

Kylie-Edition Lexus CT 200h causes hybrid sales to skyrocket..

Jan 25, 2011 | No Comments

In an astute move by Lexus UK's sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car's wing mirror - drivers had suggested that they'd rather look at Kylie than at the following traffic and rather generously the pocket-sized superstar was...

In defence of straight talking..

Jan 21, 2011 | No Comments

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about...

MINI extends its Night-Time Test Drives

Dec 15, 2010 | 2 Comments

MINI New Zealand's Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time when there was likely to be less traffic and other distractions.

MINI’s Night Test Drives get a little risqué

Nov 10, 2010 | One Comment

MINI New Zealand are running a campaign at the moment to take late night test drives, they'd like to encourage customers to put a brand new MINI through its paces on the open road when it's clear of the usual distractions - at night. On the face of it, there's no particular reason to take note...

Toyota challenges drivers with A Glass of Water

Oct 27, 2010 | 2 Comments

Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes, say Toyota.

Volvo S60 – Not naughty, but nice

Oct 15, 2010 | One Comment

Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate. When examining the vast array of videos, microsites and social media content we concluded that there was simply too much - the average viewer neither has...

Naughty Volvo, The Competition Winner’s Story

Oct 15, 2010 | 2 Comments

I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday! My day was almost over before it began since I'd forgotten to bring the paper part of my driving licence along (yes, the part...

campaign

Monaco preview: When Nico met Mika

Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

Gymkhana Four The Hollywood Megamercial – Bonus Edit

Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

Bentley leads the Nürburgring 24 Hours

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

Pole position for GT Academy graduate at the British GT Nürburgring race

Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

Latest update: Working prototypes of the Porsche 918 Spyder head for the road

Also..

Latest Stories.

Kylie-Edition Lexus CT 200h causes hybrid sales to skyrocket..

MINI’s Night Test Drives get a little risqué

Volvo S60 – Not naughty, but nice

Naughty Volvo, The Competition Winner’s Story

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