Anyone remember that famous moment back in the early ’90s when James Hunt drove a Chrysler Viper RT/10 flat out with its 8.0-litre V10…
Viper Stripes. I had them on a MINI, but they seem kitsch next to the ones on SRT’s Viper GTS Launch Edition Model, due to make its first official appearance at the renowned automotive events in Monterey, California this weekend.
Just a few moments ago, Ralph Gilles, President and CEO of Chrysler’s SRT and Motorsports division, took the covers off the company’s new SRT Viper, ending months of speculation over the return of America’s most recognisable performance car.
Chrysler’s Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform’s content management controls.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
With just 500 Vipers set to be produced before the current model ceases, American manufacturer Chrysler promised something special for the final batch of…