chrysler

Dodge reveals its all-new SRT Viper in New York

Just a few moments ago, Ralph Gilles, President and CEO of Chrysler’s SRT and Motorsports division, took the covers off the company’s new SRT Viper, ending months of speculation over the return of America’s most recognisable performance car.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?