Honda’s latest advertising campaign for the fuel efficient new CR-V 1.6 diesel is clever, engaging and has thus far generated more than 3.2 million…
The announcement from Honda says, “Repsol Honda MotoGP riders Dani Pedrosa, Andrea Dovizioso and Casey Stoner have shown their support for the new sporty Honda CR-Z by displaying the logo on their racing leathers”, however you can just imagine the conversation between Honda’s PR rep and ex-MotoGP world champion Casey Stoner.
“It doesn’t know what it’s trying to be, what’s it meant to be? Too schizophrenic for me.” These are the words of a fellow scribe who has also just spent the last 90 minutes in the East Midlands countryside driving Honda’s new hybrid offering – the CR-Z.
I personally don’t agree with this assessment, though even Honda themselves admit there’s no real competitor to its Honda Insight successor. Nevertheless, curious and intrigued by a car whose chassis designer claimed the Elise partly inspired the CR-Z, I popped along a week ahead of its UK launch to see what all the hype was about.
Honda to unveil the world’s first ‘sports hybrid’ car at next month’s Tokyo show.