Dany Bahar

Lotus-Evora-S-Sports-Racer

Lotus fiddles with the Evora while Hethel burns..

Our disappointment with Lotus stems not just from the way in which they’ve been mismanaged by their new owners, DRB-Hicom, but also the way in which its PR spin-doctors tread such a dangerously insincere line that it’s difficult to see how trust can ever be restored.

Caterham-Seven-Supersport-BG

The Importance of Being Caterham: SkiddMark says farewell to Andy Noble

Writing the epitaph of a once great brand is never an easy thing to do, but yesterday I learned of the departure of Sales and Marketing Director Andy Noble from Caterham Cars – joining the company’s former bosses Ansar Ali and Mark Edwards and leaving just one member of the original management team, after Air Asia boss Tony Fernandes acquired the business last December.

Lotus-Exige-S-still-born

Is DRB-Hicom Fiddling While Lotus Burns..?

For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also needs working capital to pay its suppliers, develop its staff and motivate all involved in its organisation to outperform its competitors. Lotus appears to be doing none of these, and to all intents and purposes is like a patient ‘surviving’ on life support – not ‘living’ – because that would involve actually getting up and doing something, but surviving – as in artificially being kept alive.