Darth Vader

Adwatch: TomTom turns to Sesame Street with Bert & Ernie (w/VIDEOS)

When TomTom first came on the scene in the early 1990’s, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.

Volkswagen’s message to Greenpeace – put-up! or shut-up!

I’ve made no secret of my disgust at Greenpeace’s recent anti-Volkswagen campaign, The Dark Side – it was misleading, divisive and downright ignorant. These raging activists took Volkswagen to task for their failure to sign up to more stringent CO2 targets in Europe, castigating them for lobbying against the proposed 30 per cent threshold that environmentalists were campaigning to become law.