We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?
This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
This week containing an EXCLUSIVE interview with new WRC driver and internet sensation, Ken Block, an M-Power special featuring BMW's E46 M3 CSL and E92 M3 Edition, plus a road test of the Quattro-tastic Audi TT RS. Enjoy!
"Check this out - some bonus footage of Ken Block's Gymkhana video showing some of the errors and damage behind the final version - Ken admits that it took several takes to film the video, but challenges anyone watching to do better..." - LelrA
Take a look at this cool video featuring Ken Block mixing it with the DC snowboard team. Despite the impressive driving of Ken Block, it's the snowboarders who come across as the real heroes..
Take a look at this cool video featuring Ken Block mixing it with the DC snowboard team. Despite the impressive driving of Ken Block, it's the snowboarders who come across as the real heroes..