ducati

The deal is done – Audi just bought Ducati

Audi has released a statement confirming its purchase of thoroughbred Italian motorcycle maker Ducati, in a deal that is thought to be worth €860 million ($1.12 billion). The transaction will be now completed as quickly as possible once authorised by the competition authorities.

Frankfurt 2011: Ducati Diavel AMG Special Edition

The collaboration between Mercedes-AMG and Ducati is beginning to bear fruit as the Bologna-based motorcycle company launched its first AMG enhanced model at this week’s Frankfurt Motor Show. The Diavel AMG Special Edition is inspired by the unmistakable design of the AMG performance brand, which Ducati hope will imbue their range with a mixture of exclusivity and bahn-storming performance.

Mercedes-AMG and Ducati agree joint marketing cooperation

Today a novel step was taken to bring the car and bike industries just that little bit closer – AMG and Ducati have agreed to work together closely in future to develop common marketing activities and sponsorship propositions. The cooperation agreement was signed during a press conference at the Los Angeles Motor Show by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

Spare a thought for the ‘uncool’ car makers

Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.