A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY. That's like Audi dropping 'Vorsprung Durch Technik' and replacing it with 'Well-built & Reliable'.
BMW has just released official details of the all-new 2012 1 Series, after the images (rather predictably) leaked out across the internet on Friday. The all-new, second generation BMW 1 Series occupies a distinctive niche within its segment, and remains the only rear-wheel drive car in its class. But it also remains somewhat too distinctive,...
You'd be forgiven for getting a little confused over the nomenclature and purpose of BMW's recent concept vehicles - it all started with BMW Efficient Dynamics, which is the long-term programme to productionise BMW's energy efficiency improvements within the cars it sells in the showroom, delivering more performance whilst using less fuel.
We meet with Dr Kay Segler, President of M GmbH and ask him about the future of BMW's M-cars.
With 356bhp, 590lb-ft and 75 mpg, has BMW invented the perfect sportscar?.