efficient dynamics

New BMW 1 Series continues to polarise opinion

New BMW 1 Series continues to polarise opinion

BMW has just released official details of the all-new 2012 1 Series, after the images (rather predictably) leaked out across the internet on Friday. The all-new, second generation BMW 1 Series occupies a distinctive niche within its segment, and remains the only rear-wheel drive car in its class. But it also remains somewhat too distinctive, retaining the same breadvan shape as its predecessor and the kind of looks that only a Mother could love… Yes, as before the new 1 Series is a car that will polarise opinions – you’ll either love it or hate it, rather like Marmite or Gruyère cheese.

BMW presents the Vision ConnectedDrive

BMW presents the Vision ConnectedDrive

You’d be forgiven for getting a little confused over the nomenclature and purpose of BMW’s recent concept vehicles – it all started with BMW Efficient Dynamics, which is the long-term programme to productionise BMW’s energy efficiency improvements within the cars it sells in the showroom, delivering more performance whilst using less fuel.