elise

Is DRB-Hicom Fiddling While Lotus Burns..?

For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also needs working capital to pay its suppliers, develop its staff and motivate all involved in its organisation to outperform its competitors. Lotus appears to be doing none of these, and to all intents and purposes is like a patient ‘surviving’ on life support – not ‘living’ – because that would involve actually getting up and doing something, but surviving – as in artificially being kept alive.

Lotus becomes Lotus. Again

The long-running saga between Group Lotus and Tony Fernandes’ 1Malaysia Racing Team has been brought to an amicable conclusion. In a joint-statement released earlier this morning, Proton, Group Lotus, 1Malaysia Racing Team and its owner Tony Fernandes announced that the legal dispute in the English Courts relating to the “LOTUS” and “TEAM LOTUS” brands had now ended with the parties agreeing settlement terms earlier this month.

Track Tested: Ginetta G40 R

The Ginetta G40 R is not your average sports car, and, I think it fair to say, carries more than the weight of a hopeful profit margin on its shoulders. Indeed, the future of Ginetta as a road car manufacturer may indeed hinge on the success of both the G40 and the G60 as road cars, both soon to be released and as seen here, and in near production ready form.

Behind the scenes at Caterham Cars..

I have been sitting on some news about Caterham during the past few weeks, as we waited on some of the moves to play out. And it’s been fascinating to watch this minnow of the car industry become such a talking point on the global stage.

Geneva Watch: Alfa’s 4C Concept makes a stunning entrance

Alfa Romeo revealed its much-rumoured 4C sports car concept at Geneva today, generating one of the biggest scrums of the day as photographers fought to capture those all important first images. The 4C Concept follows on from the success of the 8C Competizione and Spider, but rather than the £100k plus price tag of its elder sibling the 4C is likely to be much more affordable when it eventually goes on sale.

Lotus reunites with Sharon Stone

After more than a decade of Elise-based production it’s easy to forget that Lotus was once known as a supercar maker, rather than purveyors of light-weight track-ready sports cars. Whilst many of us hold reservations about Lotus’ New Era strategy, one point that cannot be argued against is that they needed a change of strategy.