Wednesday, 23rd May 2012  |   10:29 PM GMT
 

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Video Feature: Caterham – The DNA Shines Through

Video Feature: Caterham – The DNA Shines Through

Mar 16, 2012 |  No Comments

It makes you proud to be British doesn't it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name. Now playing in the big league of motorsport, Formula 1.

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A Layperson’s Guide to the Formula One and Tata Communications deal

A Layperson’s Guide to the Formula One and Tata Communications deal

Feb 27, 2012 |  No Comments

Last week Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management (FOM), which will include web hosting and content delivery of Formula1.com, provision of Formula One's private network and connectivity to all 20 Formula 1 race locations across the world supported by secure MPLS connectivity.

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Interview: Mike Gascoyne introduces the Caterham F1 CT01

Interview: Mike Gascoyne introduces the Caterham F1 CT01

Jan 26, 2012 |  No Comments

This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the team's target for the season ahead. Caterham F1 will be launching a new website next month, in the meantime you can keep track of their preparations via...

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Launch campaign for BMW’s new 3 Series focuses on sporting passion

Launch campaign for BMW’s new 3 Series focuses on sporting passion

Oct 24, 2011 |  No Comments

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of...

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BMW reveals the New 3 Series (w/Images and Video)

BMW reveals the New 3 Series (w/Images and Video)

Oct 14, 2011 |  One Comment

BMW has announced pricing and details of its new 3 Series saloon, ahead of the model's official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.

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World Premiere of the New BMW 3 Series – LIVE (w/VIDEOS)

World Premiere of the New BMW 3 Series – LIVE (w/VIDEOS)

Oct 11, 2011 |  2 Comments

The 6th generation of BMW's most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand's Facebook page.

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AdWatch: To Infiniti and beyond.. (w/VIDEOS)

AdWatch: To Infiniti and beyond.. (w/VIDEOS)

Oct 5, 2011 |  4 Comments

In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I've been impressed with how visible the Infiniti brand has become in Europe.

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Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Sep 28, 2011 |  2 Comments

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

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Man vs MiTo: Which is faster? (w/VIDEOS)

Man vs MiTo: Which is faster? (w/VIDEOS)

Aug 5, 2011 |  No Comments

Which is faster? Man or MiTo? That's the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat an Alfa MiTo in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.

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Review: Johnnie Walker – Step Inside The Circuit video series

Review: Johnnie Walker – Step Inside The Circuit video series

Jul 20, 2011 |  No Comments

We are always on the look-out for good-quality content that we can bring to the attention of readers and enthusiasts, saving them time searching to find it and rewarding those who create the content with an appreciative audience. That's why we built SkiddPlayer, curating the best videos produced each day and making them easier...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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