Tuesday, 7th February 2012  |   7:43 AM GMT
 

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Markku Alen takes Ferrari’s FF on a snow-covered forest stage (VIDEO)

Markku Alen takes Ferrari’s FF on a snow-covered forest stage (VIDEO)

Feb 2, 2012 |  One Comment

After watching this video, you'll probably be thinking as I was "..wouldn't it be great to pit a Ferrari FF against a Lamborghini Aventador and Porsche 911 Turbo on a frozen lake, fitted with suitably narrow winter tyres?"

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The Accidental Hero – An interview with Ken Block

The Accidental Hero – An interview with Ken Block

Dec 9, 2011 |  4 Comments

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

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Ferrari’s 599XX Evolution gains DRS-like active aerodynamics (w/VIDEO)

Ferrari’s 599XX Evolution gains DRS-like active aerodynamics (w/VIDEO)

Dec 1, 2011 |  No Comments

What would Enzo say? That's the first thing that came to mind when I looked at renderings of the upgraded Ferrari 599XX with Evolution Package. Well I guess if it goes faster on track, then he probably wouldn't care how it looks - but then even Enzo Ferrari's race cars managed to look...

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AdWatch: Lamborghini Aventador – The Truth Hurts

AdWatch: Lamborghini Aventador – The Truth Hurts

Nov 24, 2011 |  No Comments

Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the...

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Track test: Michelin Pilot Sport performance tyres

Track test: Michelin Pilot Sport performance tyres

Oct 31, 2011 |  No Comments

What would you do with 48 of the most exclusive high-performance sports cars, 1,150 fresh Michelin performance tyres and an empty race track at your disposal? Is there really any question to answer? No, of course not.

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Massa vs Hamilton, is much ado about nothing..

Massa vs Hamilton, is much ado about nothing..

Oct 4, 2011 |  No Comments

Scuderia Ferrari's straight-talking blogger, The Horse Whisperer, has spoken up this morning on the media excitement generated by a misquoted radio transmission between Felipe Massa and his F1 engineer, Rob Smedley.

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Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Sep 28, 2011 |  2 Comments

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

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McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

Sep 23, 2011 |  One Comment

This weekend's Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore. McLaren Automotive Asia Pte Ltd will be responsible for all of McLaren Automotive’s regional operations throughout its Asia Pacific...

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