Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as in the excellent 'Sunday Driver' commercial from Christmas 2010.
Do you care about the truth? Do you care about the survival of a company whose engineering innovation has fundamentally influenced the cars we drive today? Do you really care? Or is Lotus just another target to parody and poke fun at for our own amusement?
Gear-heads come from many different paths and backgrounds, but we like to think we know all the major ones. However Daniel Simon, the brilliant German concept designer, is perhaps the most influential car designer you've never heard of.
According to Spanish website mundodeportivo.com, Red Bull driver Mark Webber will be joining Fernando Alonso at Scuderia Ferrari in 2013, replacing Felipe Massa who has struggled to regain form since his accident at the 2009 Hungarian grand prix.
Football and Motorsport. Haven't we heard something like this before? Well of course, that's what Superleague Formula was supposed to achieve, bringing together two of the most watched sports into a single sponsorship package. What could go wrong?
Michael and Ralf Schumacher - perhaps the world's most famous racing brothers, drive for the same company, Mercedes-Benz. And with the 2012 DTM season starting next weekend, what better way to show the German car maker's credentials that to film both of them in their DTM and F1 cars on the same track.
The trouble with journalism and news reporting is that most of the writers pass comment on things which they invariably have little or no personal experience of. Some are able to separate their egos or ambitions from the subject and present a balanced view, but all too often a writer can become drunk on...
Questions have been raised during the past 24 hours over the handling of Lotus' future by new owners DRB-HICOM and in particular the role played by Lotus current CEO Dany Bahar in securing the jobs of its Hethel employees.
We spoke with Lotus this afternoon and you can read their responses below. There are still...
Anybody following the ongoing story of the cataclysm wrenching at the relationships between Group Lotus, its adoptive parent Proton, and Lotus F1 Team will be used to reading opinions so wide and varied that even the most extreme soap-opera storyline might seem tame in comparison.
In the light of continuing speculation, Lotus has taken the extraordinary step and released a full statement to dispel any rumours and clarify the present situation.