Tuesday, 7th February 2012  |   7:21 AM GMT
 

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Formula One – 2012 Season Preview

Formula One – 2012 Season Preview

Jan 24, 2012 |  No Comments

With Caterham F1 due to launch their 2012 car in less than 48 hours, Kimi Raikkonen out on track in the 2011 Lotus Renault yesterday and Williams F1 sneaking a peak of their 2012 chassis whilst at Sky’s swanky new F1 studios today, the 2012 season is already well underway. But before we steam ahead...

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Bruno Senna quits racing to focus on his modelling career..?

Bruno Senna quits racing to focus on his modelling career..?

Dec 10, 2011 |  4 Comments

Yesterday, Lotus Renault GP confirmed Romain Grosjean as its 2nd driver for 2012 alongside Kimi Raikkonen, displacing the team's 2011 drivers Bruno Senna and Vitaly Petrov. In a statement shortly after, team boss Eric Boullier confirmed Petrov's contract had been terminated and that he would not be in line for the team's test and reserve...

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The Accidental Hero – An interview with Ken Block

The Accidental Hero – An interview with Ken Block

Dec 9, 2011 |  4 Comments

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

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Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen

Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen

Nov 29, 2011 |  No Comments

In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen's return to Forumla One driving for Lotus Renault GP.

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Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)

Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)

Nov 29, 2011 |  No Comments

It's hard not to feel sorry for Lotus Renault GP's long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 - then along comes the IceMan, performs the undercut and takes the chequered flag, before any of them has time to pick up the phone to team-boss Monsieur...

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Q & A: How Simraceway aims to blow existing driving games out of the water..

Q & A: How Simraceway aims to blow existing driving games out of the water..

Nov 24, 2011 |  4 Comments

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

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Caterham Cars launches in India

Caterham Cars launches in India

Oct 27, 2011 |  No Comments

With Malaysian-born Tony Fernandes as its new owner, it was only a matter of time before Caterham Cars set up a permanent residence in India - you see, despite being born in Kuala Lumpur, the Air Asia and Team Lotus boss' late father was Indian.

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Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Oct 13, 2011 |  No Comments

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.

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