BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

By Steve Davies | May 23, 2012
Monaco preview: When Nico met Mika

By Steve Davies | May 23, 2012
Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

By Steve Davies | May 23, 2012
Gymkhana Four The Hollywood Megamercial – Bonus Edit

By Steve Davies | May 22, 2012
Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

By Steve Davies | May 21, 2012
VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

By Steve Davies | May 21, 2012
Bentley leads the Nürburgring 24 Hours

By Steve Davies | May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

By Steve Davies | May 19, 2012
Pole position for GT Academy graduate at the British GT Nürburgring race

By Steve Davies | May 18, 2012
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

By Steve Davies | May 15, 2012

Also..

Latest update: Working prototypes of the Porsche 918 Spyder head for the road May 15, 2012 14:28
Countdown to the Nürburgring 24H: Focus – Aston Martin GT3 May 15, 2012 12:50
Driven: Volvo V60 T6 AWD R-Design Polestar meets Shelsley Walsh May 14, 2012 19:28
BMW launches the M135i (w/VIDEO) May 13, 2012 1:32

Latest Stories.

New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds

May 12, 2012 | No Comments

The fastest road-registered MINI ever made will go on sale later this year in a limited run of just 2,000 cars. The car will be unveiled publicly for the first time this weekend at the MINI United festival in Le Castellet, France.

F1 politics continue to surround the Bahrain GP

Apr 10, 2012 | No Comments

Earlier today, Bahrain International Circuit rebutted 'media speculation' about the race by stating that a number of 'neutral interested parties' (isn't that an Oxymoron?) including two representatives from Lotus F1 Team had visited Bahrain recently and sent their report to all the F1 Team principals last week (5 April).

MINI’s race-bred John Cooper Works GP returns for a limited edition

Apr 4, 2012 | No Comments

Prior to the start of today's New York International Auto Show, Dr. Kay Segler, Senior Vice President Brand Management at MINI, announced the return of a limited-edition JCW GP track-oriented model to the MINI range.

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Oct 13, 2011 | No Comments

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.