Wednesday, 23rd May 2012  |   11:52 PM GMT
 

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Gymkhana Four The Hollywood Megamercial – Bonus Edit

Gymkhana Four The Hollywood Megamercial – Bonus Edit

May 22, 2012 |  No Comments

When Gymkhana Four broke cover last year, we couldn't help feel disappointed that it had lost the purity which made Gymkhana Three such a huge hit.

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Ken Block hoons (ir)responsibly in Ford’s New Focus ST..

Ken Block hoons (ir)responsibly in Ford’s New Focus ST..

Apr 19, 2012 |  No Comments

When we interviewed Ken Block last December, he was keen to point out that although known for his wild antics on track or stage (Gymkhana, X-Games and WRC), he drives like Miss Daisy on the road.

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Video: Ken Block’s 2012 Season Promo – Part Deux

Video: Ken Block’s 2012 Season Promo – Part Deux

Feb 21, 2012 |  No Comments

Ken Block's 2012 season promo (Part 1) was a spoof of himself, with a little help from actor and comedian Nick Swardson. This time around the focus is on the cars - the all-new livery of the H.F.H.V. (Hybrid Function Hoon Vehicle) and Gymkhana World Tour Fiesta.

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Video: Ken Block reveals his plans for 2012

Video: Ken Block reveals his plans for 2012

Feb 16, 2012 |  No Comments

If you read my interview with Ken Block a few months ago - The Accidental Hero, then you'll already know about Ken's prodigious talent as a graphic designer, photographer and marketer.

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Top 10 Automotive social video campaigns of 2011

Top 10 Automotive social video campaigns of 2011

Dec 16, 2011 |  One Comment

We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?

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The Accidental Hero – An interview with Ken Block

The Accidental Hero – An interview with Ken Block

Dec 9, 2011 |  4 Comments

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

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Gymkhana FOUR coming next week (w/ New Video)

Gymkhana FOUR coming next week (w/ New Video)

Aug 11, 2011 |  No Comments

You may not be a fan of Ken Block's Gymkhana videos, but there's no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb...

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MINI does Gymkhana too..

MINI does Gymkhana too..

Apr 12, 2011 |  No Comments

The celebrations continued well into the evening yesterday, as guests of MINI's WRC Team launch were treated to an exuberant display of hooning by factory drivers Kris Meeke and Dani Sordo.

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The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Feb 17, 2011 |  3 Comments

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.

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Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed

Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed

Apr 22, 2010 |  One Comment

Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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