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Top 10 Automotive social video campaigns of 2011

Top 10 Automotive social video campaigns of 2011

Dec 16, 2011 |  One Comment

We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?

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The Accidental Hero – An interview with Ken Block

The Accidental Hero – An interview with Ken Block

Dec 9, 2011 |  4 Comments

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

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Gymkhana FOUR coming next week (w/ New Video)

Gymkhana FOUR coming next week (w/ New Video)

Aug 11, 2011 |  No Comments

You may not be a fan of Ken Block's Gymkhana videos, but there's no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb...

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MINI does Gymkhana too..

MINI does Gymkhana too..

Apr 12, 2011 |  No Comments

The celebrations continued well into the evening yesterday, as guests of MINI's WRC Team launch were treated to an exuberant display of hooning by factory drivers Kris Meeke and Dani Sordo.

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The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Feb 17, 2011 |  3 Comments

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.

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Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed

Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed

Apr 22, 2010 |  One Comment

Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed.

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NEW Road Magazine – The TT RS, M Power and Ken Block issue

NEW Road Magazine – The TT RS, M Power and Ken Block issue

Mar 9, 2010 |  One Comment

This week containing an EXCLUSIVE interview with new WRC driver and internet sensation, Ken Block, an M-Power special featuring BMW's E46 M3 CSL and E92 M3 Edition, plus a road test of the Quattro-tastic Audi TT RS. Enjoy!

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Video: Gymkhana II on acid

Video: Gymkhana II on acid

Dec 24, 2009 |  4 Comments

You don't have to be on acid to watch this, but it helps..

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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