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This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed by the MR2 in 2007, are back and to use an old cliché, "this time they're serious."

Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX Concept will premiere at the same event.

It may not be beautiful, but we don't really care. Do you?

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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