Thursday, 24th May 2012  |   12:06 AM GMT
 

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Acura shows off its sexy red NSX Concept in Beijing

Acura shows off its sexy red NSX Concept in Beijing

Apr 29, 2012 |  No Comments

2012 is the Chinese Year of the Dragon, so it seems fitting that Acura chose this 'fire red' hue for its latest NSX Concept - on show at last week's Auto China show in Beijing.

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Honda introduces the Anti-Theft Negotiator

Honda introduces the Anti-Theft Negotiator

Apr 2, 2012 |  No Comments

Here's one we missed from yesterday's April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.

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Toby Moody replaces Ben Edwards as ITV’s BTCC race commentator

Toby Moody replaces Ben Edwards as ITV’s BTCC race commentator

Feb 17, 2012 |  No Comments

Toby Moody has been confirmed as ITV Sport’s new Dunlop MSA British Touring Car Championship race commentator.

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Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

Feb 8, 2012 |  No Comments

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was...

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Honda NSX Concept arrives in Geneva next month

Honda NSX Concept arrives in Geneva next month

Feb 6, 2012 |  No Comments

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its European premiere at the Geneva Motor Show in March.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Honda enters WTCC with the all-new Swindon-built Civic

Honda enters WTCC with the all-new Swindon-built Civic

Feb 3, 2012 |  No Comments

Honda have announced today that the all-new Civic will race in the FIA World Touring Car Championship (WTCC), possibly entering the series in 2012 in a selection of races to be agreed with the FIA.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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