Tuesday, 7th February 2012  |   7:34 AM GMT
 

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Honda NSX Concept arrives in Geneva next month

Honda NSX Concept arrives in Geneva next month

Feb 6, 2012 |  No Comments

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its European premiere at the Geneva Motor Show in March.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Honda enters WTCC with the all-new Swindon-built Civic

Honda enters WTCC with the all-new Swindon-built Civic

Feb 3, 2012 |  No Comments

Honda have announced today that the all-new Civic will race in the FIA World Touring Car Championship (WTCC), possibly entering the series in 2012 in a selection of races to be agreed with the FIA.

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Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Jan 30, 2012 |  No Comments

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

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Five great examples of Automotive Parkour (w/VIDEOS)

Five great examples of Automotive Parkour (w/VIDEOS)

Nov 10, 2011 |  One Comment

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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