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Five great examples of Automotive Parkour (w/VIDEOS)

Five great examples of Automotive Parkour (w/VIDEOS)

Nov 10, 2011 |  One Comment

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.

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Dan Wheldon (1978 – 2011) – a great ambassador for motor racing (w/VIDEO)

Dan Wheldon (1978 – 2011) – a great ambassador for motor racing (w/VIDEO)

Oct 17, 2011 |  No Comments

As tributes continue to flood in for British driver Dan Wheldon, I suspect many of you are only now learning what a great ambassador he was for the sport. I never met Dan, but like many enthusiasts I enjoyed watching his rise to fame in IndyCar racing and the irrepressible spirit he showed when...

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Frankfurt 2011: Honda previews the New Civic

Frankfurt 2011: Honda previews the New Civic

Sep 12, 2011 |  One Comment

The new Honda Civic will be launched tomorrow at the 2011 Frankfurt Motor Show (IAA), but Honda has released the first exclusive photos of the new Civic this evening.

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Type R MUGEN 2.2 provides a fitting swansong for the Honda Civic

Type R MUGEN 2.2 provides a fitting swansong for the Honda Civic

Sep 8, 2011 |  One Comment

Honda's Civic 237 bhp Type R MUGEN first emerged on the scene in 2010 - a hand-built, motorsport-derived hot hatch, with a 20-strong limited edition production run. But despite the appeal of its unique specification, only 16 cars were sold. With the 9th generation Civic soon to be revealed at Frankfurt, Northampton-based MUGEN Euro have...

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A quick glimpse of Honda’s New Civic..

A quick glimpse of Honda’s New Civic..

Aug 31, 2011 |  No Comments

Honda have provided us with a quick glimpse of the New European Civic, prior to its launch at the Frankfurt motor show next month. The image shows the New Civic's rear-end with its combination lighting that also works as an aerodynamic spoiler, managing air flow over the top and sides of the car....

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Honda Racing produces 4-part BTCC documentary (w/VIDEOS)

Honda Racing produces 4-part BTCC documentary (w/VIDEOS)

Aug 4, 2011 |  No Comments

Honda Racing Team has produced four short documentary films on its participation in the 2011 Dunlop MSA British Touring Car Championship. Each film will focus on what drives the Honda Racing Team to achieve success in one of Britain's biggest and most exciting race series. The first documentary, produced by leading short film label, Future...

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Honda CR-Z gets the thumbs-up from HRC MotoGP stars

Honda CR-Z gets the thumbs-up from HRC MotoGP stars

Jul 19, 2011 |  One Comment

The announcement from Honda says, "Repsol Honda MotoGP riders Dani Pedrosa, Andrea Dovizioso and Casey Stoner have shown their support for the new sporty Honda CR-Z by displaying the logo on their racing leathers", however you can just imagine the conversation between Honda's PR rep and ex-MotoGP world champion Casey Stoner.

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The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Feb 17, 2011 |  3 Comments

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.

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