Huayra

McLaren P1: The Details

The McLaren P1, revealed this evening, is set to become a yardstick by which all other hypercars are compared against – much in the same way as its predecessor, the F1, did in 1992.

The King is Dead: Long live the McLaren P1

After weeks of teasing, McLaren Automotive has unveiled a new hypercar to take on the mantle of their first ever road car, the McLaren F1. The McLaren P1 has one simple goal: to be the best driver’s car in the world on road and track.

Pagani officially reveals the Huayra

After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.

First pictures of Pagani’s Huayra leaked ahead of launch

We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.

In defence of straight talking..

I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…