As the decade that brought us James Bond and The Beatles moved swiftly away from the bleak austerity of post-war Britain, so a generation…
With all the attention this morning focused on the ‘Big’ announcement of Lewis to AMG Mercedes and Sergio Pérez to McLaren – we realised that far more significant news may have been overlooked.. What happens to the future of Tooned!?
Despite failing to finish last weekend’s F1 Singapore grand prix, Lewis Hamilton remained firmly in the headlines as the F1 paddock debated his future with the Vodafone McLaren Mercedes team.
As part of Johnnie Walker’s Step Inside The Circuit series of films, Vodafone McLaren Mercedes drivers Lewis Hamilton and Jenson Button join a cast of locals in describing what the Singapore Grand Prix is really like.
If there’s one thing most people know about Ron Dennis, it’s how much of a perfectionist he is about.. well everything really. Here is a man who has built McLaren up to become the most respected of all race teams, second only to Ferrari in some people’s eyes.
So when I first watched their new animation series – Tooned, produced together with the creative wizards at Framestore, I was curious to find out about McLaren’s goals for the project and how it would push the boundaries for branded content in motorsport.
McLaren have chosen to fit a unique Retractable Hard Top (RHT) to its new 12C Spider, which can be operated at speeds up to 19mph (30km/h). The second model in the MP4-12C family comes to the market hot on the heels of Ferrari’s recently released 458 Italia Spider, which appeared at last weekend’s Goodwood Festival of Speed.
McLaren will reveal the second variant of its MP4-12C sports car on July 3rd, meanwhile they’ve provided a video of F1 driver Jenson Button eulogising about the extra-sensory stimulation of open-top motoring.
Yesterday, the great and the good from the world of motorsport descended on McLaren’s Technical Centre in Woking for the unveiling of the team’s 2012 F1 contender, codenamed MP4-27.
This is precisely the kind of article I enjoy reading, a fly on the wall insight into a special event that most of us can only view from afar.
Created in 1988 by former Michèle Mouton, the only female WRC event winner, and Fredrik Johnsson, the Race of Champions has become the most eagerly-anticipated after party of the motorsport season. This year’s event, run on the 3rd and 4th December, returned to Dusseldorf’s ESPRIT Arena, the venue where relative newcomer Felipe Albuquerque took the overall ‘Champion of Champions’ cup in 2010.
If you were following us on Twitter yesterday, then you might have noticed the invitation I posted inviting anyone who’s visited McLaren’s award-winning Technology Centre (MTC) to contact me.
The reason for my request was to provide some background to the BBC’s coverage of McLaren’s new £50m Production Centre (MPC), which is being opened by British Prime Minister, David Cameron, this afternoon.
This weekend’s Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore.
McLaren Automotive Asia Pte Ltd will be responsible for all of McLaren Automotive’s regional operations throughout its Asia Pacific network including importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s range of high-performance sports cars.
Today’s image of the day is one that’s perfectly suited to a Friday evening. Last weekend McLaren Automotive opened its first ever showroom in Milan, Italy – the same weekend as the F1 circus visited nearby Monza circuit for the Italian Gran Prix.