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Has McLaren’s ‘Tooned’ animation series crashed out on the opening lap?

If there’s one thing most people know about Ron Dennis, it’s how much of a perfectionist he is about.. well everything really. Here is a man who has built McLaren up to become the most respected of all race teams, second only to Ferrari in some people’s eyes.

So when I first watched their new animation series – Tooned, produced together with the creative wizards at Framestore, I was curious to find out about McLaren’s goals for the project and how it would push the boundaries for branded content in motorsport.

Mclaren MP4-12C Spider goes on sale in the UK at £195,500

McLaren have chosen to fit a unique Retractable Hard Top (RHT) to its new 12C Spider, which can be operated at speeds up to 19mph (30km/h). The second model in the MP4-12C family comes to the market hot on the heels of Ferrari’s recently released 458 Italia Spider, which appeared at last weekend’s Goodwood Festival of Speed.

Cole Position: An insider’s view on the 2011 Race of Champions (ROAD Magazine Special)

This is precisely the kind of article I enjoy reading, a fly on the wall insight into a special event that most of us can only view from afar.

Created in 1988 by former Michèle Mouton, the only female WRC event winner, and Fredrik Johnsson, the Race of Champions has become the most eagerly-anticipated after party of the motorsport season. This year’s event, run on the 3rd and 4th December, returned to Dusseldorf’s ESPRIT Arena, the venue where relative newcomer Felipe Albuquerque took the overall ‘Champion of Champions’ cup in 2010.

Prime Minister David Cameron opens the new McLaren Production Centre (MPC)

If you were following us on Twitter yesterday, then you might have noticed the invitation I posted inviting anyone who’s visited McLaren’s award-winning Technology Centre (MTC) to contact me.

The reason for my request was to provide some background to the BBC’s coverage of McLaren’s new £50m Production Centre (MPC), which is being opened by British Prime Minister, David Cameron, this afternoon.

McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

This weekend’s Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore.

McLaren Automotive Asia Pte Ltd will be responsible for all of McLaren Automotive’s regional operations throughout its Asia Pacific network including importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s range of high-performance sports cars.