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We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

This month, Road is on Summer holiday, traveling from the far East to the Western coast of America. We've got two Stateside reports from Road first lady Ashley Van Dyke – covering the awesome X Games in downtown LA, and going to one of the world's greatest car auctions at Orange County Fairgrounds, by Barrett...

You may not be a fan of Ken Block's Gymkhana videos, but there's no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb...

Over the weekend Ken Block unveiled his new racecar in its final livery - the Hybrid Function Hoon Vehicle (“H.F.H.V.”). Block described it as an "All new car, new livery, new awesome!" In his announcement he also confirmed that his newest Ford Fiesta race car, also known by the nickname “the hybrid”, is designed as...

When we caught up with Ken Block in Pembrokeshire last month, we discovered first-hand what his Gymkhana FOUR racecar looked like, we even learned what it sounds like, but Ken remained tight-lipped over the exact details of its powerplant. All he would say is that...

Earlier today we brought you news about Ken Block's latest plans for Gymkhana FOUR - most notably that he'll be driving a 'hybrid' powered Ford. Ken is currently in the midst of testing for the shoot, therefore information on the exact configuration of this hybrid powerplant is still a closely guarded secret, so the...

Keep your eyes open during the next few months for signs of Ken Block's new Gymkhana viral - Gymkhana FOUR is the next chapter in the massively successful web video series that sees Block perform his own brand of autocross through a tight and twisty series of cones and solid objects. Called Gymkhana (jim-kah-nuh),...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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