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When we first saw the Lagonda Concept at the 2009 Geneva Motor Show, we wondered what on earth Aston Martin had been thinking of when they conceived this luxury cross-over vehicle. Maybe it will grow on us? Maybe we need to see it out on the road? Well Aston have chosen to release a new...

Aston Martin CEO Dr Ulrich Bez today confirmed his intention to revive the Lagonda marque. In a statement today he said, “After my eight years with Aston Martin, four with profitability, and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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