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You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of...

Frankie Dettori, perhaps the most famous Italian jockey in the world, arrived at the opening of his new restaurant ‘Cavallino’, in the heart of Chelsea in a 434bhp Maserati GranCabrio.

You may remember the headlines when a video of the new Mercedes SLK leaked onto the internet last month, well now we have the official unveiling of Mercedes' 3rd generation SLK which will be launched in the UK in June, 2011. The sense we gain from Mercedes' press brief is that they've tried to secure the...

It was due to be launched in January 2011, but a video of the new 2012 Mercedes-Benz SLK leaked onto YouTube last night before being taken down shortly after. The lengthy promotional film shows the folding-hardtop SLK in detail, highlighting some of its new features including the NECK-PRO head restraint, adaptive lighting and ECO...

Audi officially launches the A7

The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions. Unlike most testing programmes Land Rover is making no secret of the operation – its design team has fitted ten prototypes with funky camouflage wraps, to...

Lewis and Jenson have some fun at Goodwood in the new MP4-12C [VIDEO]

McLaren launches one of the most innovative sports cars ever, the MP4-12C.

We're broadcasting the launch live from McLaren HQ, plus we have assembled a comprehensive gallery of video and images.

We'll be broadcasting the live launch of the McLaren MP4 12C and you're invited.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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