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Launch campaign for BMW’s new 3 Series focuses on sporting passion

Launch campaign for BMW’s new 3 Series focuses on sporting passion

Oct 24, 2011 |  No Comments

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of...

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Jockey Frankie Dettori arrives at his new ‘Cavallino’ restaurant in style

Jockey Frankie Dettori arrives at his new ‘Cavallino’ restaurant in style

Jun 14, 2011 |  No Comments

Frankie Dettori, perhaps the most famous Italian jockey in the world, arrived at the opening of his new restaurant ‘Cavallino’, in the heart of Chelsea in a 434bhp Maserati GranCabrio.

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Mercedes unveils its 3rd generation SLK Roadster

Mercedes unveils its 3rd generation SLK Roadster

Jan 13, 2011 |  2 Comments

You may remember the headlines when a video of the new Mercedes SLK leaked onto the internet last month, well now we have the official unveiling of Mercedes' 3rd generation SLK which will be launched in the UK in June, 2011. The sense we gain from Mercedes' press brief is that they've tried to secure the...

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Mercedes’ New SLK gets leaked ahead of launch (incl. VIDEO)

Mercedes’ New SLK gets leaked ahead of launch (incl. VIDEO)

Dec 4, 2010 |  One Comment

It was due to be launched in January 2011, but a video of the new 2012 Mercedes-Benz SLK leaked onto YouTube last night before being taken down shortly after. The lengthy promotional film shows the folding-hardtop SLK in detail, highlighting some of its new features including the NECK-PRO head restraint, adaptive lighting and ECO...

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Audi officially launches the A7

Audi officially launches the A7

Jul 26, 2010 |  2 Comments

Audi officially launches the A7

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Range Rover Evoque enters final-phase of testing with a world tour

Range Rover Evoque enters final-phase of testing with a world tour

Jul 15, 2010 |  No Comments

The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions. Unlike most testing programmes Land Rover is making no secret of the operation – its design team has fitted ten prototypes with funky camouflage wraps, to...

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Jenson Button and Lewis Hamilton take to the track in McLaren’s MP4-12C

Jenson Button and Lewis Hamilton take to the track in McLaren’s MP4-12C

Mar 18, 2010 |  No Comments

Lewis and Jenson have some fun at Goodwood in the new MP4-12C [VIDEO]

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McLaren Automotive puts MP4-12C in pole position with a carbon revolution

McLaren Automotive puts MP4-12C in pole position with a carbon revolution

Mar 18, 2010 |  28 Comments

McLaren launches one of the most innovative sports cars ever, the MP4-12C.

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