lewis hamilton

Has McLaren’s ‘Tooned’ animation series crashed out on the opening lap?

If there’s one thing most people know about Ron Dennis, it’s how much of a perfectionist he is about.. well everything really. Here is a man who has built McLaren up to become the most respected of all race teams, second only to Ferrari in some people’s eyes.

So when I first watched their new animation series – Tooned, produced together with the creative wizards at Framestore, I was curious to find out about McLaren’s goals for the project and how it would push the boundaries for branded content in motorsport.

Prime Minister David Cameron opens the new McLaren Production Centre (MPC)

If you were following us on Twitter yesterday, then you might have noticed the invitation I posted inviting anyone who’s visited McLaren’s award-winning Technology Centre (MTC) to contact me.

The reason for my request was to provide some background to the BBC’s coverage of McLaren’s new £50m Production Centre (MPC), which is being opened by British Prime Minister, David Cameron, this afternoon.