Thursday, 9th February 2012  |   1:04 AM GMT
 

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On the edge or a step too far? The Super Bowl ads that crossed the line

On the edge or a step too far? The Super Bowl ads that crossed the line

Feb 6, 2012 |  No Comments

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain...

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Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

Feb 6, 2012 |  No Comments

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

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Super Bowl Automotive Scorecard: Part 2

Super Bowl Automotive Scorecard: Part 2

Feb 5, 2012 |  No Comments

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

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Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

Jan 30, 2012 |  No Comments

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

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Lexus finds its mojo with the new LF-LC 2+2 Sport Coupe

Lexus finds its mojo with the new LF-LC 2+2 Sport Coupe

Dec 21, 2011 |  7 Comments

This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed by the MR2 in 2007, are back and to use an old cliché, "this time they're serious."

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Could this be Lexus contender to Honda’s NSX?

Could this be Lexus contender to Honda’s NSX?

Dec 12, 2011 |  No Comments

Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX Concept will premiere at the same event.

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Lexus GS F Sport gets ready to take BMW’s crown

Lexus GS F Sport gets ready to take BMW’s crown

Oct 25, 2011 |  No Comments

If you're in the market for a large sports saloon, then it might be worth giving the New Lexus GS F Sport a second look. Perhaps you remember the LF-Gh Concept, which looked like it could eat small animals whilst sitting stationary. The new GS F Sport manages to convey some of the...

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Lexus CT 200h F-Sport adds a bit of sparkle to being sensible

Lexus CT 200h F-Sport adds a bit of sparkle to being sensible

Oct 20, 2011 |  One Comment

I am a big fan of vehicles which succeed in contradicting first impressions - Jaguar's C-X75 which looks like it's powered by a gas-guzzling 6-litre V12, but instead is propelled by a novel turbine-based hybrid powertrain, Volkswagen's 172 bhp Transport Sportline which could give a sporty hatchback a run for its money and Porsche's new...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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