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Ferrari were the innovators in this space back in 2007, led by their Head of Sales, Marketing and Communications at the time - Dany Bahar. The Ferrari Store was then joined by Ferrari Artelier - providing an area within flagship stores where customers could feel and experience its products and the type of customisations...

Do you care about the truth? Do you care about the survival of a company whose engineering innovation has fundamentally influenced the cars we drive today? Do you really care? Or is Lotus just another target to parody and poke fun at for our own amusement?

Gear-heads come from many different paths and backgrounds, but we like to think we know all the major ones. However Daniel Simon, the brilliant German concept designer, is perhaps the most influential car designer you've never heard of.

Here's a genuinely 'good news' story involving Lotus. The Desperate Housewives cast held a block party the other day, together with producers, directors of the show, and around 500 of their closest fans (and Hollywood types) who turned up to raise money for the Cystic Fibrosis Foundation.

At this week's Auto China motorshow in Beijing, Lotus have been showcasing a limited edition Evora GTE specially adapted for Chinese roads. Meanwhile new owner DRB-Hicom has confirmed the sportscar maker is not for sale - yet, and Lotus say they've raised their IndyCar commitment by reducing the number of cars it supports from five...

The trouble with journalism and news reporting is that most of the writers pass comment on things which they invariably have little or no personal experience of. Some are able to separate their egos or ambitions from the subject and present a balanced view, but all too often a writer can become drunk on...

Questions have been raised during the past 24 hours over the handling of Lotus' future by new owners DRB-HICOM and in particular the role played by Lotus current CEO Dany Bahar in securing the jobs of its Hethel employees. We spoke with Lotus this afternoon and you can read their responses below. There are still...

Anybody following the ongoing story of the cataclysm wrenching at the relationships between Group Lotus, its adoptive parent Proton, and Lotus F1 Team will be used to reading opinions so wide and varied that even the most extreme soap-opera storyline might seem tame in comparison.

In the light of continuing speculation, Lotus has taken the extraordinary step and released a full statement to dispel any rumours and clarify the present situation.

Earlier today, Bahrain International Circuit rebutted 'media speculation' about the race by stating that a number of 'neutral interested parties' (isn't that an Oxymoron?) including two representatives from Lotus F1 Team had visited Bahrain recently and sent their report to all the F1 Team principals last week (5 April).

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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