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This Thursday (13th January 2011) at 2pm, Group Lotus will take-over the NEC in Birmingham as it unveils the Lotus’ motorsport line up including F1, GP2/GP3, IndyCar, GT2/GT4 and much more besides.

If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.

This is steadily becoming the biggest motorsport pis**ng contest of recent times and clearly goes well beyond the bounds of gentlemanly competition... Welcome to Round 3 of the Lotus-vs-Lotus spat. We were already aware that Group Lotus were in discussions with Genii Capital - majority shareholders in the Renault F1 team - about bringing a tie-up...

The FIA's official entry list for the 2011 Formula One championship was revealed this afternoon, with the most significant news being that the FIA has accepted the change of name of Tony Fernandes' 1 Malaysia Racing Team from Lotus Racing to Team Lotus.

We seem to be writing a lot about Lotus this year, but then they've been making the headlines - usually for all the right reasons. Up until recently we were praising Lotus for the incredible albeit pricey Evora, their collaboration with 1 Malaysia Racing Team in F1 (licensed under the name 'Lotus Racing')...

You have to admire the ambition of Dany Bahar and his team at Lotus, despite doubts over the scale and achievability of their New Era strategy, they've certainly raised the brand's profile during the two months since their Paris Motorshow bombshell. Turning the small Norfolk car maker into a worthy Aston Martin, Ferrari and...

With all the shenanigans surrounding the recent Paris Motor Show, you'd be forgiven for thinking that Metamorphosis is yet another new Lotus model ready the join the Esprit, Elan, Elite, Elise and Eterne. Fear not, for Metamorphosis is in fact a unique collaboration between Lotus and the award winning French artist Gérard Rancinan...

On the face of it there's nothing ultimately newsworthy about a car maker producing a magazine, most brands already do so - they're usually slick, stylish and ideal coffee-table material. Most don't charge for it though, because they're normally produced as customer magazines, but Lotus have followed a different path.

Lotus surprised attendees at the Paris show today by unveiling not one, but five new models, rather overshadowing the Lotus Evora S and Evora Auto which also made their debut at the show. Four out of the five cars are completely new models (Elite, Elan, Esprit and Eterne) whilst Lotus also displayed a...

Not everyone can travel to Paris to watch all those shiny new cars being launched, so to save you the trip we've put together a simple web page to present 3 of the LIVE webcasts from the show, which kicks off tomorrow.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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