With all the shenanigans surrounding the recent Paris Motor Show, you'd be forgiven for thinking that Metamorphosis is yet another new Lotus model ready the join the Esprit, Elan, Elite, Elise and Eterne. Fear not, for Metamorphosis is in fact a unique collaboration between Lotus and the award winning French artist Gérard Rancinan...
On the face of it there's nothing ultimately newsworthy about a car maker producing a magazine, most brands already do so - they're usually slick, stylish and ideal coffee-table material. Most don't charge for it though, because they're normally produced as customer magazines, but Lotus have followed a different path.
Lotus surprised attendees at the Paris show today by unveiling not one, but five new models, rather overshadowing the Lotus Evora S and Evora Auto which also made their debut at the show. Four out of the five cars are completely new models (Elite, Elan, Esprit and Eterne) whilst Lotus also displayed a...
Not everyone can travel to Paris to watch all those shiny new cars being launched, so to save you the trip we've put together a simple web page to present 3 of the LIVE webcasts from the show, which kicks off tomorrow.
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple's iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 'style-experts', before 2,100 members of the public...
Ten days ahead of the official unveil at the Paris Motor Show, Lotus have unveiled the next step in their journey. The Elite promises to redefine a “modern classic".