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Angie Voluti wrote a few months about the naming advantage of Italian car companies in her article, 'What's in a Name?', and Lamborghini's latest special edition Gallardo LP 560-4 Bicolore provides a perfect example.

If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.

EA (Electronic Arts) and KingSize USA are offering an advance-preview of the EA Need For Speed Hot Pursuit game launch in LA on Tuesday 16 November. The Philly based hip-hop duo Chiddy Bang will headline the event, which also features an all-night open bar.

EA’s exciting new game, Need for Speed - Hot Pursuit, received a helping hand from UK vehicle wrapping specialist, Totally Dynamic at its UK launch event this week.

No, this is not the car which Lamborghini have been gradually revealing in recent teaser images, but the Lamborghini Gallardo LP 570-4 Blancpain Edition is still a mouth-watering prospect for fans of the Raging Bull.

It's supposed to be a Gentleman racer series, but there was nothing gentle about the competition at Spa this weekend.

Lamborghini's parts department must be rubbing their hands in glee at the start of a new Super Trofeo season.

Six-hundred is a nice round number for the Gallardo according to Edo Competition.

You've got to have some sympathy for the dyno when confronted with such force.

Lamborghini has chosen the LA show to launch the new LP560-4 Spyder. The US accounted for 39-percent of all Lamborghini sales in ’07, making it by far the biggest market for the supercar manufacturer. Read the FULL ARTICLE in First Look Then let us know your thoughts

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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