Thursday, 17th May 2012  |   4:12 PM GMT
 

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Video: Ken Block reveals his plans for 2012

Video: Ken Block reveals his plans for 2012

Feb 16, 2012 |  No Comments

If you read my interview with Ken Block a few months ago - The Accidental Hero, then you'll already know about Ken's prodigious talent as a graphic designer, photographer and marketer.

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Top 10 Automotive social video campaigns of 2011

Top 10 Automotive social video campaigns of 2011

Dec 16, 2011 |  One Comment

We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) - but how intelligent is their marketing?

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The Accidental Hero – An interview with Ken Block

The Accidental Hero – An interview with Ken Block

Dec 9, 2011 |  4 Comments

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

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Lotus appoints rapper Swizz Beatz as its new Vice President of Creative Design

Lotus appoints rapper Swizz Beatz as its new Vice President of Creative Design

Aug 15, 2011 |  12 Comments

Judging from the reaction on Lotus Cars' facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that "..they had a new creative man on board -- BUT can you guess who this particular international man of mystery is?" ...

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In defence of straight talking..

In defence of straight talking..

Jan 21, 2011 |  No Comments

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about...

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What do women look for in a car?

What do women look for in a car?

Dec 29, 2010 |  6 Comments

What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.

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Mercedes-AMG and Ducati agree joint marketing cooperation

Mercedes-AMG and Ducati agree joint marketing cooperation

Nov 17, 2010 |  One Comment

Today a novel step was taken to bring the car and bike industries just that little bit closer - AMG and Ducati have agreed to work together closely in future to develop common marketing activities and sponsorship propositions. The cooperation agreement was signed during a press conference at the Los Angeles Motor Show by...

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Volvo’s S60 – is it naughty enough?

Volvo’s S60 – is it naughty enough?

Sep 17, 2010 |  One Comment

It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you regularly hear statements such as "..the all-new S60 will deliver a sporty drive like no Volvo before" and "The customers in this...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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