It’s the mark of a great driving video that even when frozen still – in a photograph – you can still soak in the unique experience of Ken Block at maximum attack on the streets of San Francisco. Gymkhana FIVE: Ultimate Urban Playground has already made an impact just days after it was released earlier this week.
It’s here, the fifth episode in the web’s most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
Judging from the reaction on Lotus Cars’ facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a cryptic email that “..they had a new creative man on board — BUT can you guess who this particular international man of mystery is?” Well it’s none other than US record producer, rapper and all-round hip-hop star, Swizz Beatz.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.
Today a novel step was taken to bring the car and bike industries just that little bit closer – AMG and Ducati have agreed to work together closely in future to develop common marketing activities and sponsorship propositions. The cooperation agreement was signed during a press conference at the Los Angeles Motor Show by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
It would be fair to say that Volvo’s new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo’s marketing team you regularly hear statements such as “..the all-new S60 will deliver a sporty drive like no Volvo before” and “The customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all.”