Wednesday, 8th February 2012  |   2:58 AM GMT
 

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Q & A: How Simraceway aims to blow existing driving games out of the water..

Q & A: How Simraceway aims to blow existing driving games out of the water..

Nov 24, 2011 |  4 Comments

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

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Prime Minister David Cameron opens the new McLaren Production Centre (MPC)

Prime Minister David Cameron opens the new McLaren Production Centre (MPC)

Nov 17, 2011 |  No Comments

If you were following us on Twitter yesterday, then you might have noticed the invitation I posted inviting anyone who's visited McLaren's award-winning Technology Centre (MTC) to contact me. The reason for my request was to provide some background to the BBC's coverage of McLaren's new £50m Production Centre (MPC), which is being opened by British...

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Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Oct 13, 2011 |  No Comments

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.

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Massa vs Hamilton, is much ado about nothing..

Massa vs Hamilton, is much ado about nothing..

Oct 4, 2011 |  No Comments

Scuderia Ferrari's straight-talking blogger, The Horse Whisperer, has spoken up this morning on the media excitement generated by a misquoted radio transmission between Felipe Massa and his F1 engineer, Rob Smedley.

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McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

Sep 23, 2011 |  One Comment

This weekend's Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore. McLaren Automotive Asia Pte Ltd will be responsible for all of McLaren Automotive’s regional operations throughout its Asia Pacific...

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IOTD: McLaren MP4-12C visits the old banked Monza circuit (w/DOWNLOAD)

IOTD: McLaren MP4-12C visits the old banked Monza circuit (w/DOWNLOAD)

Sep 16, 2011 |  One Comment

Today's image of the day is one that's perfectly suited to a Friday evening. Last weekend McLaren Automotive opened its first ever showroom in Milan, Italy - the same weekend as the F1 circus visited nearby Monza circuit for the Italian Gran Prix.

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Q&A with Lewis Hamilton ahead of the 2011 Santander Italian Grand Prix

Q&A with Lewis Hamilton ahead of the 2011 Santander Italian Grand Prix

Sep 9, 2011 |  No Comments

It's the Italian Grand Prix from Monza this weekend and we thought it would be interesting to find out more about Lewis Hamilton's state of mind, two-thirds of the way into the 2011 season.

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Gordon Murray Joins Group Lotus Advisory Council

Gordon Murray Joins Group Lotus Advisory Council

Aug 30, 2011 |  No Comments

Group Lotus has announced this morning the appointment of Gordon Murray to the Lotus Advisory Council. Murray will work alongside other automotive industry luminaries including Bob Lutz, Tom Purves, Prof. Dr. Burkhard Göschel and Frank Tuch to advise Group Lotus on current and future development activities.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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