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Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as in the excellent 'Sunday Driver' commercial from Christmas 2010.

With a power output of 621 bhp and 1000 Nm (737 lb ft) of torque, you could be forgiven for thinking those are the most significant numbers attached to Mercedes' new V12-engined SL65 roadster, but owners will quickly discover that the car's depreciation is far more brutal.

Up until now, if you wanted to buy your very own American muscle car here in the UK, then your choices were limited to one of the reputable import agents or handling the direct shipment yourself. Even the Boss 302 Mustang, that we ran on behalf of Ford Europe last year, doesn't come with...

If you're in the market for a prestigious, elegant, 4-door BMW then you've now got three models to choose from - 5 Series, 7 Series and the 4-door 6 Series Gran Coupe. With the 7 Series positioned more as a limousine, the new 6 Series Gran Coupe will be a welcome addition for the...

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful advantage.

A very long time ago - before even I was born - Mercedes produced a model called the 300SL, also known as the Gullwing. 'SL' in those days stood for Sport Lightweight or Sport Leicht in German - which was more recently borrowed by BMW for the carbon-fibre clad M3 CSL (Coupe Sport Leicht)....

Eau de Stuttgart..

Sep 29, 2011 |  No Comments

Picture this, it's a familiar problem - you've popped down to your local Mercedes-Benz dealer to book your C-Class in for a service and as you're waiting in the showroom you wander over to a display cabinet to check out the latest accessories. What's this? 'Mercedes-Benz Perfume. The first fragrance for men'. ...

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

Later on this afternoon you'll be able to answer the question, "Am I as quick as an F1 driver?", as thousands of gamers compete on Gran Turismo 5 (GT5) against ex-F1 driver David Coulthard, who will be driving a 6.2-litre V8 Mercedes-Benz SLS AMG around a real track.

Now we know why Mercedes released pictures of just the 'inside' of their new B-Class a few weeks ago. Despite liberal use of the word 'sport' in the press release, we can't imagine many buyers choosing a B-Class for its external appearance or street cred. No, this is a car that's all about...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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