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BMW signs Martin Tomczyk as its 4th DTM works driver

BMW signs Martin Tomczyk as its 4th DTM works driver

Nov 23, 2011 |  No Comments

After we reported earlier in the week that Audi's 2011 DTM Champion, Martin Tomczyk had left the Ingolstadt team, BMW has announced this morning that the 29-year old German driver will join Andy Priaulx, Augusto Farfus and Bruno Spengler in driving the M3 DTM in 2012.

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Mercedes’ next generation SL aims for less weight, better vision and more bass

Mercedes’ next generation SL aims for less weight, better vision and more bass

Nov 22, 2011 |  No Comments

A very long time ago - before even I was born - Mercedes produced a model called the 300SL, also known as the Gullwing. 'SL' in those days stood for Sport Lightweight or Sport Leicht in German - which was more recently borrowed by BMW for the carbon-fibre clad M3 CSL (Coupe Sport Leicht)....

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Audi’s 2011 DTM Champion Martin Tomczyk quits the team

Audi’s 2011 DTM Champion Martin Tomczyk quits the team

Nov 21, 2011 |  No Comments

There's an interesting story coming out of Audi Motorsport this morning confirming that their newly-crowned DTM champion, Martin Tomczyk, has left the Ingolstadt brand by mutual agreement. Tomczyk has been a factory driver for Audi since the 2001 season and at 19-years old was the youngest ever DTM driver at the time. There is no...

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Bruno Spengler switches from AMG Mercedes to drive for BMW in the 2012 DTM series

Bruno Spengler switches from AMG Mercedes to drive for BMW in the 2012 DTM series

Oct 26, 2011 |  No Comments

Mercedes DTM lead driver, Bruno Spengler, has left the Stuttgart team and signed with BMW Motorsport, joining Andy Priaulx and Augusto Farfus. Bruno is the 3rd driver to be confirmed for the BMW factory teams, which will field 6 cars in the 2012 DTM series.

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The 2012 DTM contenders come out to play at Hockenheim (w/video)

The 2012 DTM contenders come out to play at Hockenheim (w/video)

Oct 23, 2011 |  No Comments

Next season's DTM series promises to be a classic, as BMW join Mercedes and Audi on track for the first time since 1995. For the DTM season finale at Hockenheim today, the contenders met for the first time in a friendly demonstration for the fans.

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BMW reveals M Performance Accessories livery for its M3 DTM

BMW reveals M Performance Accessories livery for its M3 DTM

Oct 21, 2011 |  No Comments

Earlier this evening BMW revealed the new BMW M Performance Accessories liveried M3 DTM to selected members of the public, two days before the car makes an appearance as part of the season-ending DTM event at the neighbouring Hockenheimring.

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Mercedes: A history of DTM in pictures (w/Images)

Mercedes: A history of DTM in pictures (w/Images)

Oct 18, 2011 |  One Comment

Although the 2011 DTM driver's championship has already been clinched by Audi's Martin Tomczyk, the team title is still up for grabs with Audi Sport Team Abt Sportsline leading by just 5 points (77 pts) over THOMAS SABO / Mercedes-Benz Bank AMG (72 pts). There's also the consolation prize of 'Vice-Champion' to be decided,...

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Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Oct 13, 2011 |  No Comments

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.

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