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Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as in the excellent 'Sunday Driver' commercial from Christmas 2010.

Michael and Ralf Schumacher - perhaps the world's most famous racing brothers, drive for the same company, Mercedes-Benz. And with the 2012 DTM season starting next weekend, what better way to show the German car maker's credentials that to film both of them in their DTM and F1 cars on the same track.

Double world champion and Lotus Brand Ambassador Emerson Fittipaldi was interviewed by Group Lotus following last weekend's Malaysian GP. In the interview he shares his thoughts on Kimi Raikkonen's return to Formula One, and takes a look at the performances of Romain Grosjean, Michael Schumacher and Sergio Perez.

If you read my interview with Ken Block a few months ago - The Accidental Hero, then you'll already know about Ken's prodigious talent as a graphic designer, photographer and marketer.

This is precisely the kind of article I enjoy reading, a fly on the wall insight into a special event that most of us can only view from afar. Created in 1988 by former Michèle Mouton, the only female WRC event winner, and Fredrik Johnsson, the Race of Champions has become the most eagerly-anticipated...

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

Mercedes DTM lead driver, Bruno Spengler, has left the Stuttgart team and signed with BMW Motorsport, joining Andy Priaulx and Augusto Farfus. Bruno is the 3rd driver to be confirmed for the BMW factory teams, which will field 6 cars in the 2012 DTM series.

Next season's DTM series promises to be a classic, as BMW join Mercedes and Audi on track for the first time since 1995. For the DTM season finale at Hockenheim today, the contenders met for the first time in a friendly demonstration for the fans.

Although the 2011 DTM driver's championship has already been clinched by Audi's Martin Tomczyk, the team title is still up for grabs with Audi Sport Team Abt Sportsline leading by just 5 points (77 pts) over THOMAS SABO / Mercedes-Benz Bank AMG (72 pts). There's also the consolation prize of 'Vice-Champion' to be decided,...

It was all-go at the Frankfurt motor show yesterday as Mercedes-Benz launched their new Mercedes C-Coupé DTM and Audi their A5 DTM. Meanwhile new-entrants BMW were on track at the Lausitzring putting their own 2012 DTM challenger to the test.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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