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MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

Nov 28, 2011 |  No Comments

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.

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What do women look for in a car?

What do women look for in a car?

Dec 29, 2010 |  6 Comments

What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.

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Mini thinks out of the box with its Christmas campaign

Mini thinks out of the box with its Christmas campaign

Jan 3, 2010 |  No Comments

What's in the box? Mini kicked off another viral campaign at Christmas.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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