Wednesday, 8th February 2012  |   5:03 PM GMT
 

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Forget digital, the future is offline..

Forget digital, the future is offline..

Dec 2, 2011 |  2 Comments

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful advantage.

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MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

Nov 28, 2011 |  No Comments

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.

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MINI takes the covers off the New Roadster

MINI takes the covers off the New Roadster

Oct 31, 2011 |  No Comments

The latest addition to the MINI range becomes the sixth variant to reach production (with at least two more in the pipeline), following closely behind the MINI Coupe which has received a mixed response from reviewers thus far.

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Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Sep 28, 2011 |  2 Comments

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

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ROAD 17: Behind the Scenes of the ‘Crazy English Edition’ (w/PICS)

ROAD 17: Behind the Scenes of the ‘Crazy English Edition’ (w/PICS)

Aug 5, 2011 |  No Comments

If you've already taken a look through this month's issue of ROAD Magazine (#17) then you'll know that it's devoted to Tim Schrick and the 'Crazy English Edition' of his TV show on Germany's Sport 1 channel.

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MINI introduces the Soho Special Edition models

MINI introduces the Soho Special Edition models

Aug 1, 2011 |  No Comments

With MINI's Countryman and new Coupe models gaining most of the attention in 2011, it's clearly time to shine the special edition limelight on those old stagers in the range - the MINI Hatch and MINI Convertible.

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ROAD 17: Tim Schrick Turbo TV Special

ROAD 17: Tim Schrick Turbo TV Special

Jul 27, 2011 |  No Comments

Tim Schrick is one of the nicest guys in motorsport. He also happens to be one of the best drivers we’ve had the pleasure of riding shotgun with. He has a natural talent and can jump in any car and extract its limits instantly. He’s also a lot of fun to be around. So, we were...

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MINI John Cooper Works Coupé Endurance takes on the “Green Hell”

MINI John Cooper Works Coupé Endurance takes on the “Green Hell”

Jun 23, 2011 |  No Comments

MINI has thrown its newest offspring into the toughest endurance race in the world, giving it a baptism of fire which should prove its sporting credentials. MINI used its experience gained over many years of MINI Challenge sprint racing, in the development of its new racing car for this unique event and this will...

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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