BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

By Steve Davies | May 23, 2012
Monaco preview: When Nico met Mika

By Steve Davies | May 23, 2012
Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

By Steve Davies | May 23, 2012
Gymkhana Four The Hollywood Megamercial – Bonus Edit

By Steve Davies | May 22, 2012
Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

By Steve Davies | May 21, 2012
VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

By Steve Davies | May 21, 2012
Bentley leads the Nürburgring 24 Hours

By Steve Davies | May 19, 2012
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

By Steve Davies | May 19, 2012
Pole position for GT Academy graduate at the British GT Nürburgring race

By Steve Davies | May 18, 2012
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

By Steve Davies | May 15, 2012

Also..

Latest update: Working prototypes of the Porsche 918 Spyder head for the road May 15, 2012 14:28
Countdown to the Nürburgring 24H: Focus – Aston Martin GT3 May 15, 2012 12:50
Driven: Volvo V60 T6 AWD R-Design Polestar meets Shelsley Walsh May 14, 2012 19:28
BMW launches the M135i (w/VIDEO) May 13, 2012 1:32

Latest Stories.

New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds

May 12, 2012 | No Comments

The fastest road-registered MINI ever made will go on sale later this year in a limited run of just 2,000 cars. The car will be unveiled publicly for the first time this weekend at the MINI United festival in Le Castellet, France.

MINI’s race-bred John Cooper Works GP returns for a limited edition

Apr 4, 2012 | No Comments

Prior to the start of today's New York International Auto Show, Dr. Kay Segler, Senior Vice President Brand Management at MINI, announced the return of a limited-edition JCW GP track-oriented model to the MINI range.

Build your own MINI Countryman.. from 29,762 individual parts

Apr 2, 2012 | No Comments

Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.

MINI launches the new Clubvan Concept

Mar 31, 2012 | No Comments

The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters.

Countryman Coupé joins the MINI family in 2013

Mar 15, 2012 | No Comments

Last year's Paceman Concept, shown at the at the 2011 Detroit Auto Show, was well received by the motoring press and public alike, so much so that BMW signed it off for a late-2012 production slot and deliveries in early 2013. The one remaining question was , "what would it be called?"

MINI Countryman receives a 215 bhp John Cooper Works boost

Feb 29, 2012 | No Comments

MINI's four-door Countryman becomes the sixth member of the range to join the JCW family, and the first to combine the extra fizz with MINI's ALL4 all-wheel drive system.

Forget digital, the future is offline..

Dec 2, 2011 | 2 Comments

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful advantage.

MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

Nov 28, 2011 | No Comments

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.

MINI takes the covers off the New Roadster

Oct 31, 2011 | No Comments

The latest addition to the MINI range becomes the sixth variant to reach production (with at least two more in the pipeline), following closely behind the MINI Coupe which has received a mixed response from reviewers thus far.

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

Sep 28, 2011 | 2 Comments

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can other brands get in on the action?

mini

BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

Monaco preview: When Nico met Mika

Jaguar adds another 24 Hour race win to its list of achievements with a ‘diesel’ XF S

Gymkhana Four The Hollywood Megamercial – Bonus Edit

Abarth 695 Tributo Maserati: But how much would you pay for a Fiat 500 Abarth?

VIDEO: Bond #23 SkyFall trailer is out, but where are the cars..?

Bentley leads the Nürburgring 24 Hours

Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..

Pole position for GT Academy graduate at the British GT Nürburgring race

Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included

Also..

Latest Stories.

New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds

MINI’s race-bred John Cooper Works GP returns for a limited edition

MINI launches the new Clubvan Concept

Countryman Coupé joins the MINI family in 2013

MINI Countryman receives a 215 bhp John Cooper Works boost

MINI takes the covers off the New Roadster

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