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Do you care about the truth? Do you care about the survival of a company whose engineering innovation has fundamentally influenced the cars we drive today? Do you really care? Or is Lotus just another target to parody and poke fun at for our own amusement?

This is a story that resonates strongly with me. As an advisor to many people over the years, one of the most valued qualities I hear from CEO's and business leaders is their need to find someone who will tell them how things 'really' are. 'Yes Men' are all too easy to acquire,...

I heard on the grapevine this morning that motorsport writers, David Tremayne and Joe Saward have joined Ansar Ali and Tony Fernandes on the board of Caterham Group.

Complete with a newly refurbished Lotus Test track at Hethel and new Chief Instructor in the form of former Lotus F1 driver, Martin Donnelly, the Lotus Driving Academy (LDA) opens its doors for the autumn term with a brand new syllabus and the new ‘Lotus Licence’.

Group Lotus has announced this morning the appointment of Gordon Murray to the Lotus Advisory Council. Murray will work alongside other automotive industry luminaries including Bob Lutz, Tom Purves, Prof. Dr. Burkhard Göschel and Frank Tuch to advise Group Lotus on current and future development activities.

Lotus are pulling out all the stops and launching two hardcore versions of the Exige and Evora, for the Pebble Beach automotive events this week at Monterey and Long Beach.

It's getting way too easy being cynical these days whenever Lotus makes an announcement about a new car - but this time it's not some botox-infused New Era model, instead it's that old favourite - the Elise - which some critics had begun to think the company had forgotten.

We couldn't help smiling at the by-now obligatory picture of the current/past F1 star next to a Lotus Evora - it has become a rite of passage for famous motor racing visitors to Lotus' Hethel headquarters, although we can't help wondering why one of the New Era models wasn't used instead (at least for the...

Brundle pops in for a chat with Lotus, with perhaps an eye on his son's F1 future.

Now you can play Fantasy Lotus Test Driver, courtesy of Google Street View.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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