It is three years since I first visited Westfield’s Kingswinford factory; a trip that made such an impression that it would ultimately lead to me working there. Yet just over 12 months later, my faith was lost and exit swift.
Special Editions. Sometimes they’re really special, whilst at other times it’s just a way of freshening up a familiar model which has been on sale for a few years. Few would question its effectiveness when selling a few extra super-minis or roadsters during the summer months, but there’s been a growing tendency during the past 24 months to follow the special edition route with performance cars.
The golden heads of rapeseed flowers wallowed loftily next to a lush green Duxford meadow last Wednesday. A more fitting backdrop to the stunning livery of the new Team Lotus Caterham could surely never be found.
It’s been no secret that Corven, the private equity group who funded the buy-out of Caterham from the Nearn family, have long been seeking to retrench their investment. Despite a barrage of gilded PR, the introduction of new models, and ventures with household names ranging from Top Gear to Marks & Spencer, life since 2005 has not been easy for the Dartford outfit.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.
Another year, another GT3 RS and another plethora of Car of the Year crownings. It’s undeniably one of the finest sports cars to ever be produced, but there’s a sense of inevitability and monotony about any group test where it’s a protagonist.
It was a good victory for F1 when Vettel took the title last Sunday afternoon. The likable young German had shown his inexperience during the mid portion of the season, but equally had a rotten run of luck with reliability. With his 10 poles and awesome race speed over 2010, he’s a worthy champion.
Welcome to this week’s review of last week’s happenings in the motor industry, which comes to you from a rather messy student abode in almost downtown Exeter. We start this week with the announcement of the shortlist for the 2011 European Car of the Year award, which comprises the following seven automotive talents:
I recently had the chance to join good friend Jason for one of the photography courses he hosts at the Brooklands Motor Museum, near Weybridge in Surrey. The course is designed to give would-be professional snappers tips on camera angles, zoom, lighting and capturing a car in one of those evocative poses that we admire so much in our favourite mags.
I made the idiotic mistake of waking at 06:45 on Sunday morning, so grabbed a Twinings and whacked the GP on. Like most of you, I was delighted to see the rain pouring from the leaden Korean sky and thought we were in for one the best races of the season.