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Eterniti – a new British car company to launch at Frankfurt (w/VIDEO)

Eterniti – a new British car company to launch at Frankfurt (w/VIDEO)

Aug 16, 2011 |  No Comments

Details are scarce at the moment, very scarce. All we know is that it's a new British car maker, based in London, that is due to launch on 14th September 2011 at the Frankfurt International Motor Show.

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Geneva Watch: Bentley for Breitling reveal Supersports Light Body Edition

Geneva Watch: Bentley for Breitling reveal Supersports Light Body Edition

Mar 1, 2011 |  One Comment

We have a new watch to add to our guide to motoring-inspired timepieces, celebrating Bentley's recent World Ice Speed Record their timepiece partner Breitling have now produced a strictly limited-edition SuperSports Light Body watch.

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Tonino Lamborghini adds to the enthusiast’s choice of motoring-inspired timepieces

Tonino Lamborghini adds to the enthusiast’s choice of motoring-inspired timepieces

Feb 10, 2011 |  No Comments

Watches and cars are the most natural of bedfellows, even more so when those cars are racing or sports cars, so you'd imagine that the most desirable watches would be the ones found in the accessories catalogue of your favourite motoring brand.

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Pagani officially reveals the Huayra

Pagani officially reveals the Huayra

Jan 26, 2011 |  2 Comments

After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of...

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First pictures of Pagani’s Huayra leaked ahead of launch

First pictures of Pagani’s Huayra leaked ahead of launch

Jan 24, 2011 |  One Comment

We were beginning to tire of Pagani's teaser videos of its forthcoming Huayra and it seems we weren't alone - a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.

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In defence of straight talking..

In defence of straight talking..

Jan 21, 2011 |  No Comments

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about...

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SkiddPlayer Viral Video Chart – 918 RSR, Banned Dacia ad, Volvo does a Nigella and Aston’s Rapide razzie

SkiddPlayer Viral Video Chart – 918 RSR, Banned Dacia ad, Volvo does a Nigella and Aston’s Rapide razzie

Jan 14, 2011 |  No Comments

It's been a great week for automotive videos as we settle in to the pace of 2011. Ideally we'd limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.

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Sideways Glance – Review of 2010

Sideways Glance – Review of 2010

Jan 7, 2011 |  One Comment

If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.

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