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Porsche's 918 Spyder has entered a critical phase in its development as the first prototype vehicles begin a period of driving trials on the road.

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about...

Time for a bit of pre-Christmas trivia to brighten up the holiday season. From time-to-time certain news items land in our inbox that make us sit up and take notice; Jaguar's wonderful C-X75 for example was the star of the Paris Auto Salon, whilst Porsche made every car enthusiast believe in the future with...

PERSPECTIVE: Can a 700bhp supercar save the planet?

One of the most desirable cars of the past decade is to be built... and it's an eco-friendly hybrid.

Follow us on Twitter as we explore the 2010 Geneva Motor Show.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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