So what will people make of the new Eterniti Artemis? The new London-based car maker set out two years ago to produce 'The World's First Super-SUV', but have they managed to achieve anything more than a tuned Porsche Cayenne?
After Friday's leak, Lamborghini has now provided details of its new extreme performance SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive.
As expected, the Urus borrows heavily from the Lamborghini Estoque Concept and adopts the coupe-like proportions of a BMW X6 - although we expect it to occupy a much larger footprint in width, if not length.
Lamborghini has sent out a teaser invitation for the Auto China Motorshow in Beijing next week, where it will unveil its long-awaited third model line - thought to be a high-performance crossover (not SUV), more in the mould of an X6 M rather than a seven-seater Q7.
Porsche's long-awaited competitor to BMW's X3 and the Range Rover Evoque will be called 'Macan'. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics according to Porsche – which will be core characteristics of its new compact all-terrain car.
Eterniti Motors, the new luxury British carmaker, makes its public debut today at the Frankfurt Motor Show, previewing a prototype of its first product, the Hemera.
New British car company Eterniti Motors has released undisguised images of its first prototype model - Hemera, which will be shown at next week’s Frankfurt International Motor Show (IAA).
Next week's motor show at the Auto Shanghai 2011 will feature a new concept model from Peugeot, designed entirely in China and which looks likely to form part of a plan to launch at least one new model per year in the Chinese market.
Porsche's Supervisory Board today gave the green-light to the long-awaited mini-Cayenne currently known as "Cajun", which is likely to be based on Audi's Q5 platform.