Every year we gather together the best April 1st pranks produced by the car industry, some of which might generate a laugh, while others…
Here’s one we missed from yesterday’s April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle theft-deterrent system ever made.
According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.