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We think this campaign might just be one step too far for the world's largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..

PERSPECTIVE: Can a 700bhp supercar save the planet?

A long time coming, this has been. A truly landmark day for my own little view of the automotive world. Not even in my wildest of dreams, could I have imagined these words about to pass from my own lips…..the future, inevitably without the internal combustion engine, is going to be one heck of a...

Forget the Prius, Bentley makes a suitable alternative for those of us with an environmental conscience.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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