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Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good feeling' opens the door to a more direct sales message.

I love this image. It's from last weekend's Intercontinental Le Mans Challenge (ILMC) 6-hour race at Silverstone and depicts a meeting of two generations of Le Mans Audis - the current R18 TDI and R8C from 1999.

A stunning new titanium-effect paintwork option and enhanced standard equipment will mark out the new R8 V8 Limited Edition, which becomes available to order in the UK next month, priced from £93,935 OTR.

If you thought the standard Audi R8 Spyder wasn't showy enough, then this could be the car for you. Created by Audi UK and donated for auction at the White Tie and Tiara Ball, this Gumbal-ready R8 Spyder is bound to create something of a stir out on the roads.

The most extreme version of Audi's R8 has gained (or lost, depending on your perspective) further appeal with a new soft-top Spyder variant of the R8 GT. Using the same 552 bhp V10 FSI powerplant as its hard-top sibling, the GT Spyder will be delivered to just 66 lucky customers in the UK...

Audi is currently testing a development installation of its quattro drivetrain in the sub-compact A1, bringing all-wheel-drive to this segment for the first time. As it gets to grip with the freezing Canadian conditions, Audi choose the opportunity to reveal its plans for its newest model in the range.

Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore...

Audi announces its R8 GT.

SkiddMark reviews the Audi Channel on SkiddPlayer and the value it brings to its customers and fans.

A high-revving 4.2 litre V8 delivering 444 bhp, a 7-speed S tronic box as standard and an optional sport differential.

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Starting with Drivers Republic in 2007, followed by SkiddMark two years later, our goal has always been to support content makers and automotive brands as they transform towards an all-digital future. We do this through enabling aspiring writers, curating great content and disrupting conventional brand marketing to filter out the noise and encourage investment in areas that will benefit those who are passionate about driving.

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